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10 Reasons to Thank Your Customers

I’ve been basking in gratitude this week for all that I have, including the people in my life, and in my business.  I feel so blessed to have great clients.

Yesterday I had a request from an international journal to re-run an article that I’d written for them years ago, because they feel it’s still so relevant to success. It too is about gratitude, specifically by thanking customers.  Although it’s written for a certain industry, it’s relevant to all.

Here’s the article download.  Read, do, and be rich in stronger more profitable relationships.

https://zi159.infusionsoft.com/Download?Id=8496

 

 

 

Relationship Marketing

I’ve always said that when two people WANT to do business together the details don’t stand in the way.  Businesses of all sizes rely on relationships with their prospects and existing customers to prosper.  If you think that you have a good relationship with customers just because you’ve done business in the past, think again.  The good news is that you can retain and grow your existing customer base with relationship marketing.

What is Relationship Marketing?

According to businessdictionary.com, relationship marketing is “marketing activities that are aimed at developing and managing trusting and long-term relationships with larger customers”, and I’d like to add, smaller customers too.  I’ve tested relationship marketing out for years, and it’s been my golden ticket.

Here’s an example of no relationship – no future business.  In the mid 90’s I bought a home.  I spent hundred’s of thousands of dollars through my agent, and he and I were pretty close during the transaction.  Three years later it was time to sell, and I couldn’t even remember his name, or brokerage.  So I called another agent to help me list and sell.  No relationship, no future business for him.  Had he stayed in touch, or created a lasting impression, he’s of had my future business, but I couldn’t even remember him.

If you’re a business owner or professional, you want to make sure people remember you in a good way, so that you’ll be the first one they think of when they’re ready to buy again, or they have the opportunity to refer clients to you.

It’s All About Relationships

To help with this concept, I’m hosting a complimentary two hour lunch and learn to demonstrate how to keep costs down and existing customer engagement up.  You will gain tips to increase referrals by 30% in the next 90 days, and have past customers remember and rave about your service.  Learn secrets of the top 3% in your industry and strategies to improve and secure profitable relationships for your business.

The session is complimentary but only limited seats are available, the purchase of lunch is required, and you must register at this link.  Register One or More Guests

When
Where
Cecils Eatery & Beer Society – Map Room – 300 Wyld Street North Bay, ON P1B 8K3 CA – View Map

We’re already half full, so register and commit to learning a few tips that will ensure best relationship marketing practices.

Here’s to bigger and better business!

 

Penny

Unconditional Giving

Don’t Put Conditions on Giving or Receiving

Much easier said than done!  We often think we are giving without conditions, but are we really?

For example, you give someone in your family a financial gift and after a couple of weeks you’re disappointed that they haven’t said ‘thank you’.  Another example is –  you volunteer for a certain company because you’re looking for a job with them, but they hire someone else.  These two issues are those of ethical values, and should be treated as such, but having the expectation of receiving something back as a result of giving your money or time is dysfunctional.  What it actually creates is more of the same.  Like attracts like.  It creates a return to you with an expectation attached.  Yuck!

Here is a question posed to Deepak Chopra by Vincent Molina that provides a beautiful explanation about the exact match where outflow attracts inflow.

posted by: Vincent Molina
Question: Hi Deepak,
In the seven spiritual laws of success, it is said that you must give to receive. If you give money (with joy and love), the universe will feedback at you more of it. Right ? But is it possible to transmute that energy? For example, giving “food”, and wishing consciously something else in return, like “money”. Is such a transmutation possible?

Response:
Giving is really just a flow of your loving self to others. When that happens, it sets up a flow of supportive energy back to you. When we say you must give to receive, it’s not that you give in order to get something. Rather it’s a way of explaining how the abundance of life flows. If you are not feeling that flow of abundance coming to you, then the first thing to ask is if you are creating a flow of giving from yourself. You don’t need to manipulate or control your giving. Simply give what you can with a full heart. And don’t try to control what you will be receiving either. Know that you will automatically receive exactly what you need. Love, Deepak

In summary, to really give unconditionally, make sure you fully detach from what you are giving.  Give it up fully, with love, and feel it disconnect from you energetically so it may go onto someone else and serve them in a beneficial way.  Give money without expectation for a ‘thank you’.  Give time without any strings attached.  Don’t be a ‘sticky giver’ where some energy attached to what you’ve given sticks with you to keep you connected with what has left your possession.

Give with a full heart, with no expected results.  Way easier said than done!  I wrote the book, Give and Be Rich – Tapping the Circle of Abundance, and even I catch myself giving with intentions of receiving back sometimes.

The same goes for receiving … but that’s a topic for another blog post.

Where have you been giving with expectations or attachment? and How can you fully detach from that which you give?

This food for thought is given fully to you, with an open heart and no expected return.

Penny

* If you liked this, you’ll love my new book, Give & Be Rich – Tapping the Circle of Abundance

God Bless America and God Bless the Canadians …

Give and Be Rich – Tapping the Circle of Abundance is my new book title and concept.  It’s release date will be announced soon.

Someone else’s story that demonstrates this concept so well was forwarded to me today by my great friend Mike Dagostino.  The story is about the kindness shown to the passengers and crews of many commercial jets who landed on the fatal day of September 11th, 2001 in Gander, Newfoundland.  It’s a heartwarming story, well worth the time to read it.

Jerry Brown Delta Flight 15… (true story) from a flight attendant on Delta Flight 15,written following 9-11:

On the morning of Tuesday, September 11, we were about 5 hours out of Frankfurt, flying over the North Atlantic .All of a sudden the curtains parted and I was told to go to the cockpit, immediately, to see the captain. As soon as I got there I noticed that the crew had that “All Business” look on their faces. The captain handed me a printed message. It was from Delta’s main office in Atlanta and simply read, “All airways over the Continental United States are closed to commercial air traffic. Land ASAP at the nearest airport. Advise your destination.”

No one said a word about what this could mean. We knew it was a serious situation and we needed to find terra firma quickly. The captain determined that the nearest airport was 400 miles behind us in Gander , Newfoundland.

He requested approval for a route change from the Canadian traffic controller and approval was granted immediately — no questions asked. We found out later, of course, why there was no hesitation in approving our request. While the flight crew prepared the airplane for landing, another message arrived from Atlanta telling us about some terrorist activity in the New York area. A few minutes later word came in about the hijackings.

We decided to LIE to the passengers while we were still in the air. We told them the plane had a simple instrument problem and that we needed to land at the nearest airport in Gander , Newfoundland, to have it checked out. We promised to give more information after landing in Gander . There was much grumbling among the passengers, but that’s nothing new! Forty minutes later, we landed in Gander . Local time at Gander was 12:30 PM! …. that’s 11:00 AM EST.

There were already about 20 other airplanes on the ground from all over the world that had taken this detour on their way to the U.S. After we parked on the ramp, the captain made the following announcement: “Ladies and gentlemen, you must be wondering if all these airplanes around us have the same instrument problem as we have. The reality is that we are here for another reason.” Then he went on to explain the little bit we knew about the situation in the U.S. There were loud gasps and stares of disbelief. The captain informed passengers that Ground control in Gander told us to stay put. The Canadian Government was in charge of our situation and no one was allowed to get off the aircraft. No one on the ground was allowed to come near any of the air crafts. Only airport police would come around periodically, look us over and go on to the next airplane. In the next hour or so more planes landed and Gander ended up with 53 airplanes from all over the world, 27 of which were U.S. commercial jets. Meanwhile, bits of news started to come in over the aircraft radio and for the first time we learned that airplanes were flown into the World Trade Center in New York and into the Pentagon in DC. People were trying to use their cell phones, but were unable to connect due to a different cell system in Canada . Some did get through, but were only able to get to the Canadian operator who would tell them that the lines to the U.S. were either blocked or jammed.

Sometime in the evening the news filtered to us that the World Trade Center buildings had collapsed and that a fourth hijacking had resulted in a crash.

By now the passengers were emotionally and physically exhausted, not to mention frightened, but everyone stayed amazingly calm. We had only to look out the window at the 52 other stranded aircraft to realize that we were not the only ones in this predicament. We had been told earlier that they would be allowing people off the planes one plane at a time. At 6 PM, Gander airport told us that our turn to deplane would be 11 am the next morning. Passengers were not happy, but they simply resigned themselves to this news without much noise and started to prepare themselves to spend the night on the airplane.

Gander had promised us medical attention, if needed, water, and lavatory servicing. And they were true to their word. Fortunately we had no medical situations to worry about. We did have a young lady who was 33 weeks into her pregnancy. We took REALLY good care of her. The night passed without incident despite the uncomfortable sleeping arrangements.

About 10:30 on the morning of the 12th a convoy of school buses showed up. We got off the plane and were taken to the terminal where we went through Immigration and Customs and then had to register with the Red Cross.

After that we (the crew) were separated from the passengers and were taken in vans to a small hotel. We had no idea where our passengers were going. We learned from the Red Cross that the town of Gander has a population of 10,400 people and they had about 10,500 passengers to take care of from all the airplanes that were forced into Gander! We were told to just relax at the hotel and we would be contacted when the U.S. airports opened again, but not to expect that call for a while.

We found out the total scope of the terror back home only after getting to our hotel and turning on the TV, 24 hours after it all started. Meanwhile, we had lots of time on our hands and found that the people of Gander were extremely friendly. They started calling us the “plane people.” We enjoyed their hospitality, explored the town of Gander and ended up having a pretty good time.

Two days later, we got that call and were taken back to the Gander airport. Back on the plane, we were reunited with the passengers and found out what they had been doing for the past two days. What we found out was incredible. Gander and all the surrounding communities (within MATCH about a 75Kilometer radius) had closed all high schools, meeting halls, lodges, and any other large gathering places. They converted all these facilities to mass lodging areas for all the stranded travelers. Some had cots set up, some had mats with sleeping bags and pillows set up.

ALL the high school students were required to volunteer their time to take care of the “guests.” Our 218 passengers ended up in a town called Lewisporte, about 45 kilometers from Gander where they were put up in a high school. If any women wanted to be in a women-only facility, that was arranged. Families were kept together. All the elderly passengers were taken to private homes.

Remember that young pregnant lady? She was put up in a private home right across the street from a 24-hour Urgent Care facility. There was a dentist on call and both male and female nurses remained with the crowd for the duration. Phone calls and e-mails to the U.S. and around the world were available to everyone once a day. During the day, passengers were offered “Excursion” trips. Some people went on boat cruises of the lakes and harbors. Some went for hikes in the local forests. Local bakeries stayed open to make fresh bread for the guests.

Food was prepared by all the residents and brought to the schools. People were driven to restaurants of their choice and offered wonderful meals. Everyone was given tokens for local laundry mats to wash their clothes, since luggage was still on the aircraft. In other words, every single need was met for those stranded travelers.

Passengers were crying while telling us these stories. Finally, when they were told that U.S. airports had reopened, they were delivered to the airport right on time and without a single passenger missing or late. The local Red Cross had all the information about the whereabouts of each and every passenger and knew which plane they needed to be on and when all the planes were leaving. They coordinated everything beautifully.

It was absolutely incredible. When passengers came on board, it was like they had been on a cruise. Everyone knew each other by name. They were swapping stories of their stay, impressing each other with who had the better time. Our flight back to Atlanta looked like a chartered party flight. The crew just stayed out of their way. It was mind-boggling. Passengers had totally bonded and were calling each other by their first names, exchanging phone numbers, addresses, and email addresses. And then a very unusual thing happened. One of our passengers approached me and asked if he could make an announcement over the PA system. We never, ever allow that. But this time was different. I said “of course” and handed him the mike. He picked up the PA and reminded everyone about what they had just gone through in the last few days. He reminded them of the hospitality they had received at the hands of total strangers. He continued by saying that he would like to do something in return for the good folks of Lewisporte.

“He said he was going to set up a Trust Fund under the name of DELTA 15 (our flight number). The purpose of the trust fund is to provide college scholarships for the high school students of Lewisporte. He asked for donations of any amount from his fellow travelers. When the paper with donations got back to us with the amounts, names, phone numbers and addresses, the total was for more than $14,000!

“The gentleman, a MD from Virginia, promised to match the donations and to start the administrative work on the scholarship. He also said that he would forward this proposal to Delta Corporate and ask them to donate as well. As I write this account, the trust fund is at more than $1.5 million and has assisted 134 students in college education.

“I just wanted to share this story because we need good stories right now. It gives me a little bit of hope to know that some people in a faraway place were kind to some strangers who literally dropped in on them. It reminds me how much good there is in the world.”

In spite of all the rotten things we see going on in today¹s world this story confirms that there are still a lot of good and Godly people in the world and when things get bad, they will come forward.”God Bless America… and God Bless the Canadians.”

***

Giving without expecting anything in return brings back riches beyond our wildest imagination.  Gob Bless my readers, ~ Penny

New Foundland

What does International Women’s Day mean for you?

March 8th every year is International Women’s Day, where the focus ranges from generalities of respect, love and appreciation to social, economical and political advancement of women.  What does this mean for YOU?

Gentlemen, today is another day like Valentine’s Day or Mother’s Day where you can make a special effort to show the women in your life how grateful you are for them.  As well, in the workplace, you can honor the special skill set that women bring.  Consider these points:
•    Women are more intuitive and bring in all points of view, which allows for more collaboration and ultimately, win/win situations: an essential skill in today’s complex working environment.
•    Values are more empathic from a woman’s perspective, especially when conflicts between work and life appear, women tend to be more supportive.
•    Fostering a stronger support system, women tend to be solid networkers who help each other out, assist and support more than men do.

One of the most prevalent weaknesses of women in the workplace is their lack of confidence in their ability.  Gentlemen, here lies your opportunity to leverage the woman power in your life and your workplace.  Compliment them with genuine examples of how their intuition, values or support makes your world a better place.  Be specific with your examples, and celebrate with them.  By doing this, you will be tapping in your own feminine energy, which is an important balance to your masculine self.

Ladies, today is the day to reflect on the special women in your life who have helped you get to where you are today.  Reach out and verbally share your gratitude.  In prayer, in words, in a hand written note, a card, an email, text, blog post, facebook post,  twitter feed … Honor the amazing acts of feminine heroism that has been the wind beneath your wings, and also, honor yourself.

I will never forget the words of my baby nurse, Anne Smith when I delivered my first child.  “Isn’t it amazing how giving birth changes who we are as women?”  From that moment onward, day after day, my feelings of being a woman have grown stronger.

To my Mom, grandmothers, aunts, cousins, friends, sister-in-laws, nieces, daughters, colleagues, coaches, energy healers, mid-wife, nurses and audience … thank you.  I wouldn’t even be one tenth of who I am today without your love, lessons and support.

Happy Women’s Day!!

a)    Our Canadian theme for IWD, 2013 is Working Together: Engaging Men to End Violence against Women 
b)    My charity of choice is the Nipissing Transition House.  Donations are appreciated.  Read more about how you can help.
c)    More research and video from http://www.businessinsider.com/the-rise-of-women-in-the-workplace-is-changing-everything-2012-2

 

 

Letting People Know Who They Are Has a Significant Ripple Effect

 

I once read a story about a teacher who decided to honor the seniors at her high school by having them come to the front of the class one by one to receive verbal recognition of how they had made a difference. She presented them each with a blue ribbon to acknowledge that who they are made a difference. To see what impact this recognition could have on the community, the teacher gave each student three more ribbons to share with others and asked them to report the results back within a week.

One student honored a junior executive at a local company for his mentorship. He pinned a ribbon to the man’s shirt and told him how he had made a difference. The student then gave the man the two remaining ribbons and asked him to find someone to recognize and ask them to do the same so they could keep the ceremony going.

The junior executive selected his boss, who had a reputation of being rather grumpy. He admired his creativity and told him so, and asked for permission to pin on the ribbon. Then he asked his boss to take a blue ribbon to someone who he thought deserved to be recognized.

That night, the boss went home to his teenage son and told him of this incredible thing that happened earlier in the day. “A junior executive presented me with this ribbon because he admired my creativity,” the man said. “He asked me to honor someone else in the same way to keep the chain of recognition going.”

“On the drive home from work I thought about you,” he continued. “Although I’m very busy with my career, sometimes day and night, and I get upset with you for not performing well enough in school, or not picking up after yourself at home, I really do love you. Who you are makes a difference to me because you’re one of the most important people in my life.”

Tears overwhelmed the boy. He looked at his father, and said, “Dad, I was planning on taking my life because I didn’t believe you loved me. Now that I feel how important I am to you, I can live on.”

The teacher followed up with her students to receive feedback regarding what had happened with the ribbon campaign. They concluded that recognizing who people are makes a significant difference—one that has a long-reaching ripple effect.

Learn more about how a pat on the back pays huge dividends in the workplace, in my latest article.

Love is something you DO

Valentine’s Day isn’t just for lovers.  It’s a day to celebrate your love for all people, including your family and your work family.  Traditionally we buy cards, flowers, chocolate, even dinner in restaurants to show people how special they are to us and how much we appreciate them.

There are other ways to show love, and it only requires taking action.

Love  is something you do.  It’s the small and big things: the random acts of kindness, surprises, extra support, smiles, conversations, pats on the back, compliments, patience, kind thoughts, compassion, and many other acts of doing something for someone else.

Read 10 ways that you can love people and strengthen your team at work this Valentine’s Day week.  I guarantee you that these respectful ways of appreciating others, or working together as a more cohesive team will deliver results long after the occasion has passed.

Forward this to a co-worker and get the whole office on the band wagon of doing good things for each other.  I would love to hear your stories, so please comment on how you’ve used love to enhance your team’s bonding this week.

Sending you all BIG love, and appreciation for your readership, frequent comments and encouragement.

Penny

Be Grateful and Be Rich

It’s been a wonderful Canadian Thanksgiving and I’m elated to look out over hundreds of miles of red, orange and yellow forests.  The trees inspire me as their leaves remind me of the cycle of life; their strong trunks remind me of the potential for growth when we’re grounded with deep roots; and the sheer number of them inspire me to notice the abundance that surrounds me when I really open my eyes to the fullness of nature.

We have a bounty to harvest, no matter where we live or what the season, but how much time do we spend feeling grateful versus focusing on what we don’t have?

Rather than being in the habit of feeling gratitude and joy, we walk around with our hand out wanting more.  We habitually want more money, more time for ourselves, more business, more profit… the list goes on.

Not only do we ask for more by wanting, but we look for things to be packaged in a certain way: more money packaged as a salary increase; more time packaged as a vacation; more business packaged as a lineup of customers; more influence in the workplace packaged as a promotion; or more love in our life packaged as one specific person.  But in being so specific as to what we want to get, we are actually being resistant to receiving — wanting with one hand open, but pushing away with the other.  This creates a block in the flow of energy.

We need to be habitual in noticing that which we are receiving and how it feels, and let the experience really move us and have meaning.  We must accept the inflow of what is, rather than just thinking that we need more.  We can focus on appreciating the beautiful tree colours of autumn, rather than dwell on the end of the warm summer weather.  Can you see the difference between wanting something to happen and noticing what is already happening?

Where is your focus?

Are you focused on what you are already receiving, or what you are lacking?

Can a person find joy, happiness and fulfillment in

  • noticing how much money they already have?
  • fully experiencing the time that exists between when they arise and when they sleep?
  • appreciating the customers that already entrust them?
  • feeling valued for their circle of influence?
  • becoming aware of the love that is waiting to be embraced in the relationships around them?

This is not about THINKING positive.  It’s about FEELING gratitude for the abundance that we are already blessed with.  Of course, we can balance that out by recognizing what needs to be worked on, and set goals to achieve and accomplish more, but we can’t allow ‘needing something’ to stand in the way of our feeling of happiness and fulfillment every day.  In feeling gratitude, you will be rich in all the ways that really matter.

Make feeling gratitude for the bounty you receive a daily habit.

Penny

P.S. Take my 30-day gratitude challenge and send gratitude to a different person every day.  It’s a great way to celebrate people and share gratitude around the world.

If you liked this topic, you’ll love my new book, Give and Be Rich – Tapping the Circle of Abundance, coming soon.  Pre-order now.

Members of my website can read more about this topic. Become a member or Login for this exclusive preview of Be Grateful and Be Rich, taken from my newest book. Check your confirmation email after registering for your special gift.

Thank and be Rich

The language of the heart is expressed in gratitude.  When we want our hearts to feel rich, we need to create more positive experiences, and this can be done by paying attention to joy, abundance, beauty, and the potential of what is.  Where attention goes, energy flows and results show.

How difficult is it for you to shift your attention from lack, limitation and pessimism to joy, abundance and optimism?  For most people, the answer to this question is ‘very difficult’.

Focusing on the positive makes good sense, but good sense is not always common practice.  Here are five steps to feeling rich.

1)     Just breathe.  Notice that there is always plenty of air, and therefore that you can breathe in abundance any time.

2)     Be grateful.  Count your blessings. Notice what is already happening in your life rather than wanting more.  Feel blessed, and let the experience of feeling provided for really move you and fulfill your soul.

3)     Smile.  If you need help, look up at the highest thing you can see.  You cannot look up and frown at the same time.  Smiling is contagious.  People like happy people.  You will attract people with a smile.

4)     Connect.  Make time for face-to –face conversation.  In this digital age, we are becoming disconnected as individuals.  Make time for relationships with people.

5)     Take action. Share and verbalize how grateful you feel for the people in your life who have made a difference.  Speak it, write it, and get it out to change the lives of other people.

Any one of these points is just one thought, which will produce one action, and make one difference in our own mind more real than anything in the outside world.

Read my latest article, Be Grateful and Be Rich,  and learn how to appreciate the riches that are already coming to you.

Take my 30-day gratitude challenge and send gratitude to a different person every day.  It’s a great way to celebrate people and share gratitude around the world.

If you liked this topic, you’ll love my new book, Give and Be Rich – Tapping the Circle of Abundance, coming soon.  Pre-order now.

 

Members of my website can read more about this topic. Become a member or Login for this exclusive preview of Be Grateful and Be Rich, taken from my newest book. Check your confirmation email after registering for you special gift.

Karen’s Story – Give with a Heart of Gratitude

I personally have experienced the give and grow rich principal many times and it has nothing to do with chasing the almighty dollar. Its an attitude and an awareness about gratitude and love.

One thing that my Dad taught our family about abundance is very basic: Give with a heart of gratitude and you will be showered in blessings.  No matter how difficult the customer or how small the amount he profited, he always treated everyone the same.  My father was a farmer who struggled during the era where there was no insurance for his crops when family farms were totally dependent on the weather.  After 3 years of loss, he sold the farm and started a family business.  This was a transportation business where he built long and lasting relationships.  One of his methods of giving back was to plant a huge garden, which he loved because he could still enjoy growing food while providing for his family.  My Mother could never figure out why “he planted enough food to feed all of huron county”. He had two large gardens where he spent his spare time (many hours) tending to vegetables and he even grew cantelope and watermelons.  We knew he gave away produce to the neighbours but we didn’t know how much he gave, until he passed away.  At his wake, many people appeared and we had no idea who they were. There were families that came in gratitude and told us that they loved our Dad because of his generosity and he basically kept their family from starving.  We were told many stories of how my Dad had made up care packages of fresh produce, packages of meat (as he never lost his love of raising livestock) and distributed them to low income families in the war time housing on the base. He often would leave the food on their doorstep and the family knew it was from “Earl”.  Needless to say, when the priest spoke of my father’s genuine love and generosity, there wasn’t a dry eye in the church.  My father was not interested in wealth, he only wanted to provide a loving and secure home for his family and to enjoy his hobbies.  His whole approach to give and grow rich was being rich in the love from his family and friends and knowing that some of his small acts of human kindness would make a difference in other peoples lives.  When I return home to visit my family, I often drive around the neighbourhood on the old air-force base and think of my Father and the families who’s loads were a little lighter due to these wonderful acts of human kindness.  My Dad was the epitome of “give and grow rich”.

Karen