I’ve been basking in gratitude this week for all that I have, including the people in my life, and in my business. I feel so blessed to have great clients.
Yesterday I had a request from an international journal to re-run an article that I’d written for them years ago, because they feel it’s still so relevant to success. It too is about gratitude, specifically by thanking customers. Although it’s written for a certain industry, it’s relevant to all.
Here’s the article download. Read, do, and be rich in stronger more profitable relationships.
I’ve always said that when two people WANT to do business together the details don’t stand in the way. Businesses of all sizes rely on relationships with their prospects and existing customers to prosper. If you think that you have a good relationship with customers just because you’ve done business in the past, think again. The good news is that you can retain and grow your existing customer base with relationship marketing.
What is Relationship Marketing?
According to businessdictionary.com, relationship marketing is “marketing activities that are aimed at developing and managing trusting and long-term relationships with larger customers”, and I’d like to add, smaller customers too. I’ve tested relationship marketing out for years, and it’s been my golden ticket.
Here’s an example of no relationship – no future business. In the mid 90’s I bought a home. I spent hundred’s of thousands of dollars through my agent, and he and I were pretty close during the transaction. Three years later it was time to sell, and I couldn’t even remember his name, or brokerage. So I called another agent to help me list and sell. No relationship, no future business for him. Had he stayed in touch, or created a lasting impression, he’s of had my future business, but I couldn’t even remember him.
If you’re a business owner or professional, you want to make sure people remember you in a good way, so that you’ll be the first one they think of when they’re ready to buy again, or they have the opportunity to refer clients to you.
It’s All About Relationships
To help with this concept, I’m hosting a complimentary two hour lunch and learn to demonstrate how to keep costs down and existing customer engagement up. You will gain tips to increase referrals by 30% in the next 90 days, and have past customers remember and rave about your service. Learn secrets of the top 3% in your industry and strategies to improve and secure profitable relationships for your business.
The session is complimentary but only limited seats are available, the purchase of lunch is required, and you must register at this link. Register One or More Guests
- Cecils Eatery & Beer Society – Map Room – 300 Wyld Street North Bay, ON P1B 8K3 CA – View Map
We’re already half full, so register and commit to learning a few tips that will ensure best relationship marketing practices.
Here’s to bigger and better business!
Last week I was eating Chinese food in a little restaurant on Spadina Avenue in Toronto with my good friend and fellow author, Barry Spilchuk. I was speaking to him about being snagged (previous article explains how to best deal with snags) in my personal development because I realized that I was hooked onto something massive. I had received some uncomfortable feedback which had created a huge disturbance within me. Because of it I was contracted, uptight and upset, and just really wanted to get through it.
Being the great friend he is, he listened, understood, and could relate my situation to similar times in his life. We all need friends like this—people we can lean on when we’re not seeing clearly. Barry suggested a book to me by writing on a napkin: “The Untethered Soul” by Michael Singer. I bought it the very next day, an am in the process of reading it.
The inspiration for my article this month came from the realization of my snag this summer, my encounter with Barry, and the first few chapters of this book; implementing the amazing work of my journey towards inner freedom by staying open to everything.
I’ve realized that a snag is stored energy, no matter what kind of snag it is, and that it’s very hard work to continue to fight against it, work around it, or keep it locked down inside.
I know for sure that being open has made this the absolute best summer of my life.
I encourage you to take some time to read and contemplate my latest article, Are you open for business?, and remove what’s closing off your ability to receive the abundance that life has to offer.
Invest in this rich information, and be fully open for business.
Valentine’s Day isn’t just for lovers. It’s a day to celebrate your love for all people, including your family and your work family. Traditionally we buy cards, flowers, chocolate, even dinner in restaurants to show people how special they are to us and how much we appreciate them.
There are other ways to show love, and it only requires taking action.
Love is something you do. It’s the small and big things: the random acts of kindness, surprises, extra support, smiles, conversations, pats on the back, compliments, patience, kind thoughts, compassion, and many other acts of doing something for someone else.
Read 10 ways that you can love people and strengthen your team at work this Valentine’s Day week. I guarantee you that these respectful ways of appreciating others, or working together as a more cohesive team will deliver results long after the occasion has passed.
Forward this to a co-worker and get the whole office on the band wagon of doing good things for each other. I would love to hear your stories, so please comment on how you’ve used love to enhance your team’s bonding this week.
Sending you all BIG love, and appreciation for your readership, frequent comments and encouragement.
Top three reasons to like the Tremblay Leadership Center facebook page:
3. You need ideas to deal with difficult behaviour in your workplace.
2. You’ve discovered that motivation is like bathing, it doesn’t last, that’s why you need to do it every day.
1. You get your name entered into a contest for FREE books and audio products, written and voiced by Penny Tremblay. Contest ends Sept 6th at midnight.
Please Like our page
It is said that in order to be respected, you must first give respect. People are creatures of emotion, motivated by pride and vanity. In order for someone to do something, they have to want to do it. Perhaps you want people to vote for you in an election, buy your products or services, or abide by your rules. Why would they? Not because you want them to, but because they want to. When people know you, like you and trust you, they will do business with you. How do you get them to know, like and trust you? You must appeal to their emotional side. Show interest in them, stay in touch regularly to let them know you care about them as people (not just sales advertisements or special offers), accept them and speak highly of them. When we can touch people on a positive emotional level, they will remember us fondly.
Read more in this month’s article, titled Get Respected
In today’s economy, referrals are gold. I have been working with a system that is bringing me amazing results. You may have a use for it personally, for your business, or both.
The timing of this information is perfect for you , because the holidays are just around the corner, and staying in touch with people is important for success. Whether you are staying in touch with lapsed customers, or you are reaching out to existing customers or prospects, people need to know that you care about them as people first. When customers know, like and trust you, you have their business. I have always said, that when two people want to do business together, the details don’t stand in the way.
Next Tuesday, November 3rd I will be hosting a free webinar for you to join me while interviewing a referral marketing expert, Laurie Hayes who has introduced and taught me how to use this system to mine quality referrals and stay in touch with customers.
November 3rd at 11:00am, EST.
Here’s the registration link https://www2.gotomeeting.com/register/743364514
All are welcome to register.
This month’s edition of Success magazine has a quote from the legendary Harvey Mackay, “People don’t care how much you know, once they know how much you care.”
Looking forward to having you join our webinar. Have a super week.
Women In Business, North Bay luncheon presentation opportunity gives members 10 minutes to present their business to the group. This year, I decided to give it back — in recognition of all the members who have supported and helped me. I specifically mentioned several ladies and their contributions to my success, thanking many for referrals and support of my programs. I also recognized the whole club concept, the executive and the members who attend. The result … I did not have to promote myself, my service or my products. I accomplished this silently, but felt fantastic about verbally appreciating everyone. Appreciation definately wins over self promtion. Make it a part of your day – everyday!
I have learned that people are creatures of emotion, motivated by pride and vanity. They won’t always remember what I have told them, or what I have taught them, but they will always remember how I made them FEEL, whether that was good or not so good. I try to make it a regular part of my day to help people feel good about themselves.