I’ve always said that when two people WANT to do business together the details don’t stand in the way. Businesses of all sizes rely on relationships with their prospects and existing customers to prosper. If you think that you have a good relationship with customers just because you’ve done business in the past, think again. The good news is that you can retain and grow your existing customer base with relationship marketing.
What is Relationship Marketing?
According to businessdictionary.com, relationship marketing is “marketing activities that are aimed at developing and managing trusting and long-term relationships with larger customers”, and I’d like to add, smaller customers too. I’ve tested relationship marketing out for years, and it’s been my golden ticket.
Here’s an example of no relationship – no future business. In the mid 90’s I bought a home. I spent hundred’s of thousands of dollars through my agent, and he and I were pretty close during the transaction. Three years later it was time to sell, and I couldn’t even remember his name, or brokerage. So I called another agent to help me list and sell. No relationship, no future business for him. Had he stayed in touch, or created a lasting impression, he’s of had my future business, but I couldn’t even remember him.
If you’re a business owner or professional, you want to make sure people remember you in a good way, so that you’ll be the first one they think of when they’re ready to buy again, or they have the opportunity to refer clients to you.
It’s All About Relationships
To help with this concept, I’m hosting a complimentary two hour lunch and learn to demonstrate how to keep costs down and existing customer engagement up. You will gain tips to increase referrals by 30% in the next 90 days, and have past customers remember and rave about your service. Learn secrets of the top 3% in your industry and strategies to improve and secure profitable relationships for your business.
The session is complimentary but only limited seats are available, the purchase of lunch is required, and you must register at this link. Register One or More Guests
- Cecils Eatery & Beer Society – Map Room – 300 Wyld Street North Bay, ON P1B 8K3 CA – View Map
We’re already half full, so register and commit to learning a few tips that will ensure best relationship marketing practices.
Here’s to bigger and better business!